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While it’s more than likely he will just appear on another network, there is also a chance that he will take this momentum and create something completely unique on the internet. Anything he does on the internet will immediately be covered with millions of links, tweets and AIMs – all pointing to his new project. With the NBC money that he is walking away with, he could easily just make his own website, his own comedy channel, his own comedy network and become very wealthy on just the buzz surrounding his name.

I sincerely believe that Conan knew exactly what was going to happen, and used the internet to his advantage. Many of his writers and publicity team are very modern, having grown up on the internet. They knew that if they needed good publicity they would only have to turn to the internet in order to get the point across.

They used social media to covertly create “I’m with CoCo” groups while at the same time constantly making sure there was new “buzz” to pass around on twitter. From posts on Craigslist of Conan selling himself to the highest bidder for favors to late night tweets from the writing staff to their fan base, they knew that they could always win the war with an audience – that frankly is a lot more internet savvy than the Leno fan base.

Anyone engaged in social media marketing, needs to look closely at how Conan did this, how he made it seem to be organic and natural and then allowed it to seemingly take its own course. He knew how to create buzz, but more importantly content for internet buzz fodder. He knew that the one-liners that could be posted on Twitter were a thousand times more powerful than any ten minute monologue that could be spoken by …urhmm… that other guy.

About The Author
In perhaps the fastest growing industry ever, one person has made a name for himself as a leader and innovator. Pace Lattin, the publisher of the top newsletters in new media and online advertising, is one of the inventors of many of the technologies and methods that have become standards in the industry. He has been called many things, including a rabble-rouser, a guru, an innovator and a watchdog — but one thing stays the same: he is one of the most interesting leaders and commentators in the online advertising industry. Marketing Sherpa, a leading marketing research publication called him the most influential journalist in online media for a reason. IndustryPace.com

However, I find article marketing can be integrated into all these elements. For example, EzineArticles lets you Tweet your articles to all your followers. I turn my best articles into Videos and place them on YouTube which opens up a whole different flow of traffic to my webpages and affiliate links.

Likewise, you can place your articles or links to them on FaceBook, MySpace and the other social networks. I find getting your articles on Digg, Reddit, Stumbleupon… can bring in a lot of traffic and improve your rankings.

But the Question Remains – is Article Marketing as Effective as It Once Was?

My own answer and personal opinion is no since it’s effectiveness has been watered down somewhat because every “tom dick and harry plus sally” is doing it. Everybody has discovered how writing short informative articles on the topic of your site can be very lucrative.

When I wrote that first article five years ago, I was ‘writer #1561′ with Ezinearticles. Now they have over 242,000 writers!

Back then, I found your article was placed on a lot more sites mostly because there wasn’t that many articles out there and competition was much, much less than it is now. More people writing more articles simply means your article falls into a bigger pool of other articles.

I believe video marketing is at the stage article marketing was at around five years ago. So turning your articles into short “how to” videos would probably be a wiser move and you would have a lot less competition. You can also place your marketing into the whole Video/Youtube craze that is still bringing in tons of traffic and interested customers.

However, the popularity of free article directories have grown and some of these sites have very high traffic numbers. Here are some of the main ones I use:

• EzineArticles
• GoArticles
• iSnare
• IdeaMarketers

And I also like to place my articles on important but perhaps lesser known sites such as:

• PromotionWorld
• SelfGrowth
• American Chronicle
• Buzzle

However, article marketing is still a very good way to get your site and name on the web. It can still bring in traffic and help build those all important backlinks and search engine rankings. This is one marketer who will not be giving up article marketing any time soon.

Some of my most effective techniques for article marketing are:

• Place your targeted keyword phrase in the title, usually at the beginning.

• Make sure your article is informative and supplies the information a reader is searching for – but always try to motivate the reader to click your links in the resource box for further information since your main objective is to get the reader to click thru to your site.

• Most experts say to keep your article short, around 400 – 700 words, but I have found longer articles of 800-1500 words do really well.

• Place your targeted keywords in the anchor text of your resource box links, that’s the underlined clickable part. Vary these keywords to avoid keyword spamming.

• For very important sites, try writing an exclusive unique article for that site alone.

• Always spell-check and proof-read your articles. Grammar hasn’t ever been my strong point so what I do for finding the correct usage of some tricky phrases or words – I do a search in Google with “quotation marks” to find out which one has the most links/usage… I go with one that has the most links, even if it’s wrong. Thousands of people are making the same mistake. Many marketers do the same thing with misspelled keywords.

While they can be expensive, I also like using paid article submission sites such as SubmitYourArticle, ThePhantomwriters and Isnare… mainly because article marketing has been so profitable for me, I don’t mind pouring some of those earnings back into those sites. It saves me time and extends the reach of my articles.

Article marketing will continue to be one of your best ways to build backlinks, raise your rankings and bring in potential customers to your site. It still works for me and hundreds of thousands of other webmasters – it should also work for you.

About The Author
The author is a full time online affiliate marketer. His livelihood is derived from & dependent upon search engine marketing & daily monitoring of targeted keywords, mainly within Google. He runs numerous sites, including: Free Marketing Tools & Internet Marketing Tools
Titus Hoskins Copyright 2009. This article may be freely distributed if this resource box stays attached.

2. Find Your Niche Market or Subject

Unless you already have a product or business you wish to market online, then your first task will be finding a good niche market or subject which you can explore and exploit on the web. Best advice, find something that you already have a strong interest in such as a favorite hobby or past-time, an area where you already have special training or something you always wanted to study and examine. This niche market or subject will take up countless hours of your time, so you have to really pick something you like doing. The major point here, if you’re doing something you like, it won’t seem like work.

No matter which subject area you choose, you must check out the commercial viability of your topic. In other words, if you want to be successful, there must be enough commercial interest in your market or subject. There must be enough people searching for your product each month so that it’s viable. Use a program like WordTracker or Google Adwords Keyword Tool to find the number of searches made each month for a keyword. Keywords are words or phrases web users type into search engines to find what they’re looking for on the web. You must have plenty of good searchable keywords relating to your subject in order for it to be workable.

Another Keyword tool I like using is Microsoft’s Detecting Online Commercial Intention, which tells you the probability a certain keyword or site will have enough commercial potential customers who will purchase a product or service. http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

3. Google Up!

Google is the most important player on the web. While you shouldn’t ignore the other search engines, I would suggest you learn everything you can about how Google both indexes and ranks pages on the web. Getting a number one or even a top 5 listing for your chosen keywords in Google, can make or break your online business. Google simply sends/controls the majority of the quality search traffic on the web. Get those top rankings in Google and you will succeed.

Now Google gives webmasters many valuable webmaster tools and devotes a whole section to help webmasters with their sites. One valuable resource which is loaded with helpful information is Google Webmaster Tools. Use it! Also, if you’re just starting out, another good resource is Google’s “Search Engine Optimization Starter Guide”, which is a handy pdf file you can download.

Always, keep in mind, Google is like any other company supplying a product and in this case the product is their SERPs (Search Engine Results Pages), so the higher the quality of your content and pages – the higher your rankings in Google will be. Of course, seasoned webmasters know quality one-way backlinks are one of the most important keys to getting high rankings in Google. But it all comes back to quality. If you have quality content, people will bookmark it in all the social media sites, and related webmasters will link to your quality content. This does really happen, so creating high quality content should be your first and most important SEO strategy.

4. Building Your Site

Regardless of what kind of site you’re building, you must follow some very simple SEO rules. Make sure your site’s structure can be easily navigated by both your visitors and the search engines. Try to keep your site’s hierarchy simple, with all your pages reachable from the home page. Most webmasters just use three levels – homepage, topics and sub-topics – with all pages linking back to your homepage and no more than 3 clicks away from it. It is also a good idea to have a sitemap link on each page so that you don’t leave your visitors stranded. Check with Google’s Starter Guide for more information on how to create a proper lay-out.

About The Author
The author is a full time online affiliate marketer who operates numerous niche sites, as well as two sites on Internet Marketing, where you can get valuable marketing tips for free: www.marketingtoolguide.com or try here www.bizwaremagic.com. Copyright (c) 2010 Titus Hoskins. This article may be freely distributed if this resource box stays attached.